You’ll be able to offer expedited shipping, increase your chances of winning the Buy Box, and improve your search visibility. Become Prime-Eligibleīecoming eligible for Prime opens you up to plenty more sales from Prime users. From there, you’ll gain the badge, then make even more sales. What’s excellent about the Amazon’s Choice badge is that the steps you have to take to earn it will naturally boost your sales. On top of that, 85% of customers trust Amazon’s recommendations when it comes to voice sales. Many predict that voice commerce will be a $40 billion industry by 2022. Benefits of the Amazon Choice BadgeĮarning the Amazon Choice badge brings about several benefits: More Voice Search SalesĪs mentioned, voice commerce is set to explode in popularity. Ideally, you want both badges to draw the maximum amount of attention to your items. It’s meant to most closely represent what the customer is searching for while considering how good a seller is. On the other hand, Amazon’s Choice is more of a recommendation by Amazon based on several factors. When an item has this badge, it generally means it has the most sales out of any item in that category. Best SellerĪmazon already has another badge sellers can own: the Best Seller badge. Now, Amazon isn’t clear about how exactly the algorithm works, but it’s based upon numerous factors discussed later. Sometimes, Amazon will show several products based on price range, too.
For example, if someone has never purchased a laptop from Amazon before, Alexa will recommend the laptop with the Amazon’s Choice badge, as well as similar laptops. Amazon Choice helps Alexa’s algorithm find the best products in this new category and recommend them. That’s where the Amazon Choice badge comes in. This works fine when the customer has already shopped in that category but Alexa needs a way to recommend products in categories the customer hasn’t bought from.
When a customer begins voice shopping, Alexa looks at the customer’s previous orders to suggest the top products.
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